Every day more YouTube channels are being created. Also lots of craft-related channels. That’s great! But you want to be found among them all. So what steps can you take so that your ideal audience finds you?
I have had my Crochet and Knitting withTuula Maaria channel for years but I only started using it actively about two years ago. So far I have published about 80 public videos, mainly tips, tutorials and patterns for knitting and crochet. The channel is growing daily now. At the moment I have about 20 K subscribers.
New viewers and subscribers don’t just appear, you need to work for them. YouTube is the second largest search engine after Google. Therefore YouTube SEO (search engine optimization) matters greatly in how easily viewers find your videos. YouTube doesn’t understand the content of your video, you need to tell it what it contains. It suggests videos on the basis of what your titles, tags and descriptions tell about your content.
So, check that you are implementing all these steps:
Each individual video
- Choose the video title so it includes keywords about the video content
- Write a clear description. Only the first 2 or 3 lines show without having to click “Show more”. Therefore, put the most important content first. You have 5000 characters, so don’t need to try to keep it short. You can also write the transcription as part of the description.
- Create the video thumbnail yourself, don’t take a shot of the video itself. Use your channel, blog or website style.
- Add all tags that describe the video. Use individual words and several words together as tags. 500 characters.
- Use end screens. You can use 2-4 end screens. Select at least the subscribe screen and one other, like a link to another video or playlist.
- Use cards to link to the content you refer to on the video. You can use cards to link to another video or playlist or a website. To link to your website or blog you need to make it an associated website.
- Add transcription and/or translations on your video.
- Share your video on Pinterest.
Your YouTube channel
- Fill in all information on the channel About page.
- Also add your social media, website or blog links.
- Create a short introductory video to set as channel trailer for new visitors. Recommended length 30-60 seconds.
This is something I haven’t got round to doing yet!
- Download the VidIQ plugin for Chrome on your computer. It gives you a lot of information both of your own videos as well as any others you watch, for example, statistics and your SEO score. You can get ideas for good tags from videos similar to yours.
- Create playlists, both with your own content only and with your content mixed with other people’s content.
- Use sections on your channel page. That allows you to point people to your most popular content, your latest content, selected playlists, other channels etc.
- Answer or at least like all comments.
- You can monetize your channel using Google Adsense. But remember, to get any income past a few euros a month you need tens of thousands of views.
- One of the criteria YouTube suggests your videos is audience retention. Therefore, don’t babble on so that people skip over most of your content!